In January of 2009 Starbucks sent letters to nearly all of its landlords asking for rental rate reductions of up to 25%; that was a bold move indeed. Many times they were successful…
This article drew my attention to two things:
1) The importance of continuing to support non-profit organizations which are making a difference in our country despite having their budgets slashed.
2) The degree to which corporations have put the brakes on their productive output. The implicit message in the article is that businesses are increasingly focusing on reducing operating expenses. Everyone has shifted to a cost-savings focus.
Proactive clients are using this undeniable fact to do one of two things to improve their business: 1) Secure a much nicer location for their business at an equal or lower cost than their current arrangement; or 2) sign a new lease in their current location at a significant savings.